The Gucci Eyewear Spring Summer 2024 campaign is inspired by the casual charm of walking around a city and the vibrant energy of living with local people. Captured against the backdrop of a blurry, sunlit Milan cityscape, the images unfold with a cast of protagonists who share a common thread: a sophisticated, sensual, and confident attitude. Alia Bhatt and Vittoria Ceretti make their first appearance in a Gucci Eyewear campaign, standing at the forefront of visual storytelling alongside Ni Ni, who has appeared in a series of Brand eyewear campaigns. The three women summarize a lifestyle that combines perfecting sophistication with the dynamic energy of urban life.

Global brand ambassador, actress and producer Alia Bhatt features a rectangular shape made with Havana acetate, with bold temples that highlight the rivets features and the Gucci logo, combined with brown lenses. 

Model Vittoria Ceretti wears a rectangular design made of black acetate with bold temples, rivets, and Gucci logo, complemented by grey lenses. In another image, she wears a cat-eye style glasses frame in black acetate, with rivets and the Gucci logo on the temples. Furthermore, Ceretti appears alongside a model wearing glasses made of acetate, with the frame enriched with gold plates that extend to the temples, with an Art Deco inspired pattern and engraved Gucci logo. This design is also reflected in some sunglasses worn by the same model in a solo photo.

Actress and global ambassador of the brand, Ni Ni wears a sophisticated rectangular shape in black acetate, with bold temples with rivets and the Gucci logo, combined with grey lenses. In another image, Ni Ni wears a square glasses frame in black acetate, with rivets and the Gucci logo on the temples.

Capturing the individuality of its protagonists, the campaign portrays the new wardrobe of Gucci and how it fits into the contemporary lifestyle where each frame can express style and trust.


Creative Director: Sabato De Sarno 

Art Director: Riccardo Zanola

Director & Photographer: David Sims

Stylist: Alastair McKimm

Make-Up: Thomas de Kluyver

Hair: Shay Ashual

Make-Up & Hair (Ni Ni): GAO Jian


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